I don’t believe that business owners have “free time.” 

No, that doesn’t mean that business owners can never rest. You don’t have to be productive 24/7. What I mean is that you need to have a solid understanding of what you’re doing throughout the day; otherwise, something unplanned could pop up and steal your perceived free time.

Facebook Live Webinar by Ines McNeil, Transcribed by Gem Sheps

Business Owners Need to Schedule Their “Free Time”

For example, if you want to have a Saturday off — you have to plan it! And if you’re bad about sticking to your own schedule, you need to write down that day off and what you’re going to be doing with it. 

“Watch Netflix one hour,” and “walk the dogs,” are what you’re planning on doing anyway, so write them down! This isn’t actually free time; it’s a time full of planned self care activities

Schedule the things you want to do — you deserve those activities, and having that time solidly blocked off will discourage you from giving that “free time” to whoever shows up needing your help. You are busy; you’re taking care of yourself and your priorities.

Tell your clients you’re booked when you have “free time” scheduled for yourself. Put that free time on your calendar so it’s indisputable — you have written it into existence. If you don’t, you will burn out; you’ll have difficult client interactions, you won’t enjoy your job anymore, and it could result in you losing your business entirely. If you aren’t motivated to market, bring revenue, and increase your audience reach, then your business will come to a standstill.

DON’T Work During Your “Free Time!”

Don’t guilt yourself into doing things just because you don’t know what to do with time off. You’re allowed to block off 45 minutes for yourself to sit in silence and do nothing else. 

As long as you take these breaks for yourself with purpose, that’s all that matters. Otherwise, you give that time away to others and end up with none for yourself.

Your time is worth at least as much as what a client would pay for it. If you as a business owner are focused on those money-making tasks that generate income and clients, then your time is worth a lot more than you believe it is. When you look at the potential income from each client, the possible referrals, those numbers add up quickly.

You have to be cognizant of how you’re spending time and how you’re giving it away. You need to allow yourself to rest and get refreshed, or you won’t be happy heading back to work in the morning. Ultimately, that leads to burnout. You get tired, annoyed, you have worse client experiences, and it goes downhill from there. 

Positive Procrastination is Your Best Friend

The reality is there are only so many hours in the day, and even more scarce than time is energy. Now, hear me out…

On many occasions, procrastination is actually good. 

Positive procrastination allows you to prioritize things that are more urgent and demanding of your attention. Focus on tasks that are going to generate revenue; anything that doesn’t immediately drive those results can be procrastinated on until the time feels right. Don’t feel obligated to do things just because others are doing them — if those tasks don’t affect your income in the short term, write them down and plan them for later.

You Are Worthy of Rest and Leisure

Give yourself permission to have time to yourself. Juggling your business, family, friends, pets, and other obligations doesn’t leave you a lot of time to rest and recharge. Sometimes, it leaves you feeling like you aren’t allowed to take time to yourself because there are so many people depending on your presence and time. 

But feeling guilty in the moments where you allow yourself to nap, take a walk, or watch a funny show on Netflix is pointless, because you already have minimal time to use for your own personal benefit. If you need to, consider this me giving you permission to take that time for yourself, even if it’s just 15 minutes to get some fresh air.

However, you need to learn to give yourself permission to rest as well. You’re the business owner, and you’re the only one who can really give yourself those orders. You need to learn to prioritize your health and happiness and do something for yourself. The Do Not Disturb feature on your phone exists to benefit you!

Try This Exercise to Start Prioritizing Your Time

Get out a piece of paper and on the top write down “NEVER AGAIN.” Underneath it, start jotting down anything you don’t want to ever do again

Whether that’s volunteering somewhere, hosting Thanksgiving, offering a specific service, or something else entirely — write down anything you never want to do again because the outcome wasn’t worth your time or energy.

Consider keeping this list around and adding to it every year. It might help you keep track of things that are and aren’t working for your business, your social life, and more. No one wants to keep repeating the same mistakes; this could help improve your life overall!


As a business owner, a lot of people depend on your being your happiest, best self. Don’t forget that being that person means taking the time you need to rest, recharge, and care for yourself and your family.

What other ways do you ensure you have time for yourself throughout the week? Let us know in the comments, and be sure to sign up for our latest blog posts by subscribing below.

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