5 Limiting Beliefs Dog Trainers Have About Their Businesses

5 Limiting Beliefs Dog Trainers Have About Their Businesses

After having the opportunity to talk to many other dog trainers over the years, I’ve discovered some trends that I want to bring to your attention.

Limiting beliefs are beliefs that are unconsciously inhibiting you from making the right moves to create your dream dog training business.

Here are a few I’ve identified that could be blocking you from growing your business.


1. Dog trainers (unfortunately) believe their work isn’t super valuable.

This one truly breaks my heart. Your work changes LIVES!

Not just dog’s lives. But PEOPLE’s lives. Families lives. Childrens lives. You are teaching people a new way of thinking. A new way of approaching problems. You’re teaching them stuff that they will literally apply the rest of their lives. Your work is literally life changing. You are valuable. Your information is critical to people’s happiness and quality of life.

2. You can’t make a significant living as a dog trainer. 

If this is something you believe, guess what… You have the power to run your business however you want! You can work with whoever you want. Charge whatever you want. Structure your services however you want. If this limiting belief is stopping you from earning more as a trainer, it’s your turn to change how you’re doing things to make it untrue. Restructure your services. Increase your prices. Do whatever you need to so that you can grow your income.

3. Your clients don’t want to or can’t work with you in an ongoing manner. 

There’s this beliefe that new dog trainers have that people just want to finish the one package they purchased and then never want to work with you again. News flash – your clients need more from you. Their lives will change. New people will join or leave their family. They will adopt other pets. They will move to a new area.

And their dog(s) will need help adjusting to all of those situations.

4. Your clients don’t want to talk to you post-training. 

This couldn’t be further from the truth. If your client had a great time during training, they WANT to keep talking to you. They would love more tips or ideas. They would love to fill out a survey to help you learn and improve. Use that to your advantage to continue to stay in touch with them. Ask them about their experience working with you and then make improvements!

5. Your competition is the enemy.

There’s this old beliefe in dog training that all other dog trainers are the competition and therefore are the enemy. This really couldn’t be further from the truth. Your business is more limited by your beliefs and mindset than it is by your “competition.” I put competition in quotation marks because I don’t truly believe they are your competition.

You are different from your competitors simply because you are YOU. Maybe you communicate differently. Maybe you prefer to help certain case over others. Maybe you prefer working with certain types of people over others. You’ll have different specialities. You’ll have varying levels of experience and expertise. And who doesn’t have a dog these days? There is PLENTY of work to go around.

Focus on building community over competition. Make a network of like-minded trainers in your area like I did. Find others to mentor. Learn from each others’ experiences. Build each other up. This work is hard enough without worrying about “enemies,” too.

Now, here’s an opportunity for you.

If you have a dog training business and you’re not where you want to be.

You’re not working with clients you love. 

Your schedule is maxed out but you’re barely making ends meet. 

You want to have time off. You need more automation in your business. 

Set up a FREE strategy session with me!

Use my link to schedule a strategy session with you so we can take a deep dive into your business and I’ll give you some recommendations.

Last time I opened up time for free strategy sessions, 15 people signed up within 48 hours so don’t delay!

What Would You Do? A Series on Dog Trainer Ethics

What Would You Do? A Series on Dog Trainer Ethics

A Series on Dog Trainer Ethics

Ethics in the dog training industry is a major area of conflict. Ethics surrounds a variety of topics including relationships between trainers, professionalism, client relations, and, of course, training methods. In this article, some of the professional dog trainers and writers of The Modern Dog Trainer blog discuss their opinions regarding relationships and conflicts between other professional dog trainers. Take a look at what we had to say!

Dog Trainer Ethics – Colleague Relations

#1 – Competition is steep in dog training. Anyone can become a self-proclaimed dog trainer which has its benefits and its downfalls. How would you approach a new trainer entering your service area? How would you gauge their competence?

Kat: Since 95% of dogs receive no training at all, the competition isn’t other trainers, it’s the dog owner who sits on the sofa and does nothing. The only reason to gauge their competence would be to send referrals when I’m busy. If I’m vetting a trainer for that purpose there are usually tacos and margaritas involved.

Liz: I’m not a full-time trainer, so maybe #1 doesn’t affect me as much as others. But I’m thrilled when I can offer other resources to people whose schedules don’t mesh with mine, or if their dog’s issues are outside my knowledge base. I use word of mouth and FB page/website reviews to begin my gauging of their competence.

Lisa: I would introduce myself to them and let them know that I have been training for many years and would love to be able to refer clients to them if I could not fit them in. During the convo, I would ask questions as to how they became a trainer, their experience, how many dogs they have trained, what methods they use, what books they’ve read, what courses they’ve taken, who they apprenticed under, etc.

#2 – What are some benefits to welcoming the new trainer with open arms? What are some downfalls to being so open and friendly to them?

Liz: I generally don’t see downfalls, again maybe because I’m a part-timer. Huge positive to being welcoming though, as I said above, is another person to refer cases to.

Lisa:

  • Benefits – someone who may refer you to clients they cannot deal with, someone you can talk to, share ideas and help each other out.
  • Downfalls – They use your info and go behind your back to contact your clients, bad talk you, undercut you in prices.

#3 – Lets say that there is a trainer in your area that is less than positive with the dogs, but he has a great reputation with the community. How do you educate your clients about the differences between you and the competitor without turning them off?

Kat: The only reason to discuss another trainer is if an existing client used that trainer previously. This is fairly common for behavior modification cases. There generally isn’t enough time to discuss other trainers, either good or bad. Just discuss the training techniques that failed and why they need to be changed.

Erin: I find it more professional to not so much address the trainer as much as methods used. Discuss how the methods can be disadvantageous to the training using science and examples. This way the client is provided with information to make a sound decision.

Monica: I generally explain how I train and include things I don’t train with. I’m very open with how I train and let them know I use no fear or intimidation. I just kindly tell them that their training methods and my training methods differ greatly.

Liz:  I leave it with, “their methods are very different from mine,” and then I explain my methods.

Lisa: The key is to never criticize the competition. Simply explain the positive methods that I use, letting them know that studies and research has been done to show it is more effective than using aversives. Quote the AVSAB Position Statements and use examples of their work environment or kids in learning in school. I find it’s very helpful to use examples that they can personally relate to.

#4 – Many times, online and offline, even positive trainers have their disagreements. How do you agree to disagree politely? (Feel free to give an example.)

Monica: Just tell them, I don’t agree with that statement but it is ok. We have come to different conclusions through our studies of dog training. If they continue to heckle you about your choices, then it’s time to leave the discussion.

Liz:  I explain my side and leave it at that. Arguing won’t change minds. I prefer to change minds by using my training as an example, as opposed to lambasting people. Positive training works on people, too.

Lisa: I would let them know that we don’t have to agree. Everyone is entitled to their opinions and, just like how they gave their opinion, I have given my opinion.

#5 – Dog training is a very emotional industry. What would be an appropriate response when you discover someone is bad mouthing you within your service area?

Kat: Ignore it, unless it takes the form of fake reviews and infiltration of your social media accounts, in which case seek legal counsel.

Liz: Again, I won’t argue back or badmouth back. I take the higher road and let it go. I let my training speak for itself.

Lisa: I would need to find out what they were bad mouthing me about, and try to explain the situation to them. If they persist, then I would send a lawyer supported letter to see if I could get them to cease and desist. Or it just might not be worth the hassle, so I just ignore them completely.

Join in the conversation! What would you do in these situations? Leave your response in the comments below.

 

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