DIY SEO Course for Dog Trainers

Want more people to find your dog training services without paying for ads on or offline? Wish your website would show up on the first page of Google? This is the only course you’ll need to address the most important aspects of SEO to generate new clients as a local business.

What You'll Learn

Learn how to implement good SEO (search engine optimization) techniques to move up in organic search engine rankings (i.e. show up in Google when people search for dog trainers in your area).

Wish you were receiving more client inquiries than you have time for? This DIY SEO for Dog Trainers Course will help you update your website so you can get free website traffic and new client inquiries for years to come.

Search Engine Optimization (SEO) is a fancy term for making sure your website has implemented certain tactics to make your website look authoritative, helpful, and relevant in the “eyes” of search engines and, most importantly, your human visitors.

Who This Course Is For

This course is ideal for dog trainers that can build, edit, or manage their own website. You should be able to log into your website, copy/paste html code, and upload images. Your website can be brand new or several years old. You should be comfortable copywriting for your own website either on the main pages of the website or your blog (which I’ll explain why you need and how you should go about it in the course).

How To Access Your Course

All of our courses are accessible on laptops, tablets, or smartphones because they are emailed to you. With each lesson, you’ll receive educational and actionable instructions. Lessons consist of written instructions, slides, and videos.

I took this course in April and it was one of the best choices I have made. There are so many scams and unnecessary (and expensive!) SEO tools out there that you really don’t need to use when you’re starting your own business. This course was extremely educational and prepared me more for what I need to do in running and creating my website. I would do it again in a heartbeat.

Zane Brown

Owner/Trainer, Reliable Retrievers

Course Benefits

  • Discover how people searching in Google for “dog training” can find your website
  • Learn what makes websites perform well in search engines
  • Analyze how your website is currently performing and identify what to improve
  • Make changes to your own website to help it perform better than your competitors
  • Minimize advertising costs because clients will find you for free through organic Google searches
  • Know how to avoid SEO scams in the future when they call or email you about your search rankings!

Ultimately, you’ll learn how to make updates to your own website without paying hundreds of dollars for a “pro” to do the same work.

Course Structure

Module 1: What is SEO? 

  1. History of Search Engine Optimization
  2. Why SEO Matters to Your Dog Training Business
  3. DIY SEO Audit of Your Current Site
  4. Sign Up & Set Up Google Analytics & Search Console

Module 2: Critical Aspects of SEO & How to Improve Your Site

  1. User Experience & User Intention
  2. Local Ranking Factors
  3. Alt & Meta Tags
  4. Site Speed

Module 3: Copywriting for Local SEO

  1. Keywords & Phrases
  2. Keyword Research
  3. Website Structure
  4. How to Write for the Web

Module 4: Blogging for Better Rankings

  1. Why Blogging is Important for Your Website’s Ranking
  2. What Technical Aspects Should You Pay Attention To
  3. How to Come Up with Topics on a Regular Basis
  4. How to Incorporate Your Keywords into Your Blog

Module 5: Ways to Future-Proof Your Website

  1. Non-Spammy Link Building Strategies for Local Businesses
  2. Removing Old Website Pages Without Reducing Your Rankings
  3. Creating a Google My Business Page & Other Social Media Profiles
  4. How to Collect and Show Reviews in Google

Bonus: FAQs Summary Lesson – All Your Questions Answered!

DIY SEO for Dog Trainers Course ($299)

A 5-week course that teaches you how to edit, manage, and write for your website to improve your search rankings.

Who We Are

Hi! I’m Ines McNeil. I’m a Certified Professional Dog Trainer with a knack for digital marketing. I help fellow dog trainers start and grow their businesses. I’ve also recruited several colleagues in this journey to help me reach the most dog trainers and, therefore, the most dogs. We’re here to help you with your dog training business.  As dog trainers, we already know the struggles you’re experiencing because we’ve been through it all ourselves. We can’t wait to help you!

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