3 Important Things To Include In Your First Email To A Client

3 Important Things To Include In Your First Email To A Client

3 Important Things To Include In

Smart Emails Leave A Lasting Impression

When connecting with a new potential client, it’s important to leave the best impression possible. Your first email to a client may be the only chance you get to deliver your message. Start off with a relevant subject line and don’t fluff your email with random information. Have a go-to template for first interactions so it will save you time in the long run. Fill out the necessary must-haves and plug-in specific information that’s relevant to the client.  It has been said that “first impressions last a lifetime.” Below is a list of the three necessary must-haves:

1. Contact Information

This may seem like a no brainer, but if you don’t have a signature line in your email with all of your current information, the client won’t know how to contact you. Include the name of your business and the locations you cover. You should also include links to your social media profiles so they can join you there as well!

2. Prices

List prices for the services that they are inquiring about. Asking questions about their lifestyle over the phone can help you get a feel for what they can afford, then follow-up with a friendly and professional email with the services you recommend.

3.  Clear & Concise Message

Don’t overwhelm the reader with lots of mumbo-jumbo. Most clients don’t know what all the letters behind your name stand for and most don’t care. They do care that you are educated and know what you are doing. If the business side of your company is sloppy, clients may think it will reflect on your work ethic or training skills.

Emails that are concise, polite, and intelligent will help your business stand out from the crowd. Someone may not know your brand, but if you send them a well-written message, they’ll prefer you to someone who took less care. It should be stated that emails with personality build engagement more successfully than cold, robotic ones. This is a service business after all!

How do you structure your emails to potential clients?

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3 Ways to Use Active Listening with Clients

3 Ways to Use Active Listening with Clients

 3 Ways to Use Active Listening with Clients

Active Listening With Clients Can Help Your Clients Go From Confused To Cooperative

Being a dog trainer involves more than having a background in dog knowledge, it requires us to utilize our people skills. As much as we’d love to say “it’s all about the dogs”, in reality a majority of our interactions are with their humans. People skills are an important tool of the trade and can go a long way in strengthening our relationships with our clients.

Active listening with clients is a key aspect of our jobs and a skill we have to work on so we can be more effective in our work.

1. Give Your Full Attention

No texting or multi-tasking when speaking with a client. Just as your time is valuable, their time is, too. Make eye contact, and periodically give feedback that you are engaged by saying things like “yes” and “uhuh”, because this encourages the speaker to continue. Make sure your body language is open and inviting, as well as your facial expressions – smile!

2. Provide Feedback

Sometimes it’s hard to put into words what we want or need. The same goes for frustrated dog owners. When you’re providing feedback, acknowledge what was just said to you such as “It sounds like you are saying…” or “I hear you saying this …, is that correct?” This helps to re-focus the conversation on the client and to let them know you’re on the same page.

3. Defer Judgment

As dog trainers, we pride ourselves on our wealth of knowledge in the field. When speaking with a client, don’t interrupt with counter arguments. We have all been in positions where we’ve been embarrassed by our dog’s behaviors. By actively listening, you are reassuring the client that they aren’t alone during the training process.

As much as dog training has to do with dogs, it has even more to do with their humans. Being a good listener will help the owner achieve their training goals. Training is an ongoing process with ebbs and flows and if we can be a source of reassurance and guidance for our clients, we are doing our jobs successfully.

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